Our mission is driven from a desire to shore up our country’s Democratic underpinnings.
- We believe a free and informed press, as well as an educated public are the cornerstones of Democracy.
- We know also that an uninformed civil society not only suffers from being left out but falls victim to myths and stereotypes.
- And we know that a media that does not reflect its audience and understand those concerns becomes irrelevant
- Public Narrative’s goal has always been to give voice to the voiceless, to help ensure the nonprofit and neighborhood voices are not only heard but are part of the ongoing conversation on issues that affect them.
To fulfill our mission, we teach two distinct groups — journalists and nonprofits — how to tell better stories.
We teach community groups and leaders we work on messaging and storytelling across platforms. By doing so, we reconnect people to their mission, help refocus their staff and reprioritize their work. Many of the people we work with are ‘other voices,’ people of color and women — audiences that must see themselves in media outlets to continue to be media consumers.
We focus on issues by teaching best practices in journalism and providing resources that can help with the difficult task of issue reporting. We remind journalists that a complete story does not just outline the problem, but includes those working on solutions. We also help journalists find the people in the community dealing with those issues.
We bring neighborhood thought leaders and key organizations to journalists and vice versa, via our quarterly ‘speed-dating’ programs that focus on issue reporting.