It’s not just Leslie Jones

Be prepared. That doesn't just mean scheduling your social media ahead of time. It means doing a deep dive into who you really are online. That includes thinking about how you respond in a crisis, or if someone just derails your conversation. Susy Schultz, our president, talks about how best to prepare for the worst part of social media — the haters.

Social media: Figures that matter to you

Is it the Likes? The followers? The hits? Or all of it that matters to you when looking at social media? What numbers do you need to pay attention to? Let’s take a walk through some of the numbers and your most frequently asked questions.

Twitter: The 3-bucket rule

If you’ve participated in any of our social media trainings, you’ve probably come across this idea of the 3 buckets. While we try to consider this module for all social media platforms, it’s best practice comes from Twitter.