Public Narrative trainings
Public Narrative provides training for community organizations, nonprofit professionals and journalists in Chicago and the surrounding regions.
If you gather 8 or more attendees from your organization for a workshop, Public Narrative will come to you and teach on site.
This is the bedrock of our curriculum — indeed, it is the bedrock of any communication strategy: Tell your audience a good story. But don't forget to be strategic about it, so that story will be effective. This is a hands-on, highly interactive workshop that will get you up to tell different stories. Because it's not just one story you need, it's several. How do we find them and craft the variety of stories we need to connect with a variety of audiences, ensure respect for our issues and bring home the magnitude of our work? Join us and learn. Click here to register now.
Oct 3, 10 & 17
Social media bootcamp
Few things are more important to any nonprofit these days than its online presence. What stories are you telling on social media? Are you talking, but no one is listening? Have you identified your influencers? Are you engaging your audience — the most important measurement on any platform. Join us to walk you through a comprehensive social media strategy for your organization. Please understand that we expect you to already be familiar with the social media platforms to attend this class. We will cover engagement, how to prioritize platforms, storytelling campaigns, content management strategies and analytics. Click here for registration and more information.
Oct 24 & 31
Telling your story well is vital, but making sure that it translates to digital is crucial. You need slideshows, video and photos to make sure your story is being seen on social media and online. Without those strategies, you are almost virtually invisible. How can your digital stories catch people's attention? And what are the tools that will help you get this work done quicker? This class is for those who understand at least a little about social media. (You don't have to be advanced but you do have to have accounts that you are using.) We will cover best practices in video and photographic strategies, audio slideshows, tools and apps as well as getting your SEO set. This workshop is 2 half-days. Click here for registration and more information.
Nov 7 & 14
When using social media, content can make or break your analytics. Come and learn what it means to
develop engaging content that captures and keep the attention of your target audience. Whether you
are using social media for leisure, storytelling or brand management, this is an excellent course to help
you maintain your user engagement. Explore sources for curating content and creating original content.
We’ll share tools that’ll help you manage your content effortlessly. This workshop is in 2 parts. Click here for registration and more information.
Nov 28 & Dec 5
Pitching the media
SIGN-UP SOON. THIS CLASS FILLS FAST.
This is an intense and interactive two-part class. Not only will you learn what the media look for in a story, but you will actually pitch, one-on-one several journalists in the second session. Do you know how to pitch a story? Do you have a news peg? Can you quantify your work? can you present context about your work and your issue? In the first session, we will help you organize, set up a pitch and practice it. In the second, we’ll have you pitch a panel of journalists. None of them have any obligation to write a story, but they will tell you what works and what doesn’t. (Reporters are under no obligation to write stories about any of the pitches.) This workshop is 2 half-days. Click here for registration and more information.
Ever believed Snapchat was for youth? Have a little fun while engaging with your audience. In this interactive session we’ll explore what it means to incorporate geo-filters, emojis and Snap Map in your experience. Learn how to save data and use your camera roll to keep your audiences’ attention. Join us for a session sure to help you gain perspective on how to include Snapchat in your social media management plan. Tell stories using the 60 second snaps feature or gain followers by sharing your Snapcode. If exploring these features are not incentive enough, learn to unlock achievements in your Snapchat Trophy Case. Click here for registration and more information.