Public Narrative trainings
Public Narrative provides training for community organizations, nonprofit professionals and journalists in Chicago and the surrounding regions.
If you gather 8 or more attendees from your organization for a workshop, Public Narrative will come to you and teach on site.
Jan 9, 16, 23, 30 & Feb 6
Professional Media Relations
SIGN-UP SOON. THIS CLASS FILLS FAST.
This is an intense and interactive five-part class. Not only will you learn what the media look for in a story, but you will actually pitch, one-on-one several journalists in the second session. Do you know how to pitch a story? Do you have a news peg? Can you quantify your work? can you present context about your work and your issue? In the first session, we will help you organize, set up a pitch and practice it. In the second, we’ll have you pitch a panel of journalists. None of them have any obligation to write a story, but they will tell you what works and what doesn’t. (Reporters are under no obligation to write stories about any of the pitches.) Click here for registration and more information.
Should you write a blog?
How do you make your blog stand out and position yourself as a thought leader? Learn to create an editorial calendar, hone your voice and develop a following on your blog. Click here for registration and more information.
Podcasts are powerful storytelling tools that are capturing a bigger and broader audience every day. Part of why they are so popular is they showcase good stories, with all the emotion and personality of the human voice. Let us teach you how to use audio podcasts to tell your organization’s story. Click here for registration and more information.
Feb 27 & Mar 6
Facebook tools and strategy
Yes, you post on Facebook but do you have your pixel installed? Are you verified? And are you on Business Manager? Let us help you build the basic tools on Facebook to grab the attention of some of the 2 billion people on the platform. In the first session, we will set you up and in the second, push the most important skill you can have on social media — engagement. This workshop is 2 half-days. Click here for registration and more information.
Do you know how Google decides what shows up at the top of search results? How do you measure your success online? With Google Analytics - a powerful tool to measure your website’s traffic - you’ll be able to understand who is coming to your site, what they are looking at, how long they are spending on each page and more. You can actually configure your website’s settings to be more visible online and broaden your audience. Learn to hit the ground running with Google Analytics in this introductory training, and use Search Engine Optimization (SEO) to build your success online. Click here to register.
This is the bedrock of our curriculum — indeed, it is the bedrock of any communication strategy: Tell your audience a good story. But don't forget to be strategic about it, so that story will be effective. This is a hands-on, highly interactive workshop that will get you up to tell different stories. Because it's not just one story you need, it's several. How do we find them and craft the variety of stories we need to connect with a variety of audiences, ensure respect for our issues and bring home the magnitude of our work? Join us and learn. Click here to register now.
Apr 10 & 17
Advanced Social Media Strategy
You’re on social media and you’re comfortable using it — maybe you even manage your organization’s social media. But is it the powerful communications tool you need it to be? In this training, we’ll teach you tools and strategies to bring your social media presence to the next level. We’ll get you thinking about your audience and how to reach them in the most effective and efficient ways. This class is two half-days. Click here to register.
Apr 24 & May 1
Whether it’s an unexpected opportunity or an unwanted crisis, are you ready to respond to the media? Learn the tricks of how to stay in control and on point with your message in this two-part workshop. Craft your elevator speech and learn the tricks of how to stay in control and on point with your message, interview techniques, and skills needed to present to different audiences. We’ll teach you techniques as well as tips on what to wear, how to dress and what to do with your hands — all while looking like you’re at ease. Click here for registration and more information.
May 8 & 15
Becoming a thought leader + Blogging
Maybe you don’t know it yet, but you are a thought leader. If you are running a nonprofit, you are already an expert on so many things. But how can you show the world and take your rightful place among your peers? Let us help you develop the messages and strategies for you to be recognized in your field. Investing in you, will help grow your organization and its reputation. This is a two part workshop. Click here for registration and more information.
What's your message?
To craft a message about a campaign, an event or our organization, often we go to outside experts. But for those of us who don’t have the resources or even those who do — maybe we should go first to our best assets, our people. We will take you through a guided process to help you find messages that just might already be there. Click here for registration and more information.
Building a Communications Plan
Our colleagues, board members and bosses often believe that if we could just tell the whole world our story, we’d raise more money, get more done and make the world a better place. Of course, it’s not that simple. In this training, we’ll teach you a practical set of tools you need to clarify communications goals, target key audiences, and develop messages on social and traditional media. Click here for registration and more information.