Our mission is driven from a desire to shore up our country’s democratic underpinnings. To fulfill it, we teach two distinct groups — journalists and nonprofits — how to tell better stories. We know without people seeing their concerns and realities reflected in journalism, the full stories will never be told, those that are will not be relevant to people and there can never be meaningful change. And we want change. We particularly intend to change the public narrative to ensure we are telling the full story about racism, sexism and xenophobia — things that are historically and deeply woven into the fabric of society. Our goal is to change the public narrative to ensure stories involving these issues are complete and include the voices of people, not just power.
We teach community groups and leaders we work on messaging and storytelling across platforms. By doing so, we reconnect people to their mission, help refocus their staff and reprioritize their work. Many of the people we work with are underrepresented voices, people of color and women — audiences that must see themselves in media outlets to continue to be media consumers.
We focus on issues by teaching best practices in journalism and providing resources that can help with the difficult task of issue reporting. We remind journalists that a complete story does not just outline the problem, but includes those working on solutions. We also help journalists find the people in the community dealing with those issues.
With both groups:
We bring neighborhood thought leaders and key organizations to journalists and vice versa, via our quarterly ‘speed-dating’ programs that focus on issue reporting.
What we believe:
- We believe a free and informed press, as well as an educated public are the cornerstones of democracy.
- We know also that an uninformed civil society not only suffers from being left out but falls victim to myths and stereotypes.
- And we know that a media that does not reflect its audience and understand those concerns becomes irrelevant
- Public Narrative’s goal has always been to amplify nonprofit and neighborhood voices, so they are not only heard but are part of the ongoing conversation on issues that affect them.