It’s not just Leslie Jones

Be prepared. That doesn't just mean scheduling your social media ahead of time. It means doing a deep dive into who you really are online. That includes thinking about how you respond in a crisis, or if someone just derails your conversation. Susy Schultz, our president, talks about how best to prepare for the worst part of social media — the haters.

Twitter: The 3-bucket rule

If you’ve participated in any of our social media trainings, you’ve probably come across this idea of the 3 buckets. While we try to consider this module for all social media platforms, it’s best practice comes from Twitter.